National Artistic Accomplishment and Art Archives Content Pushing Services

Xue Feng

Abstract

This paper will address how to make the holdings of art archives available to users as well as how to draw the public’s attention to these kinds of materials. It will first briefly address the nature of art archives as original records of human art activities. Such activities include not only all forms of art such as painting, music, dance, literature, drama, film, photography, folk art, acrobatics, architecture and gardening, but also all the other related activities such as art research, art education, cultural communication, and personal art, and they are associated with characteristics such as intuition and affect, diversity of formats, and authenticity. The paper will argue that these activities should be examined across their entire lifecycle and not only through their outcomes or products.

The paper will then discuss national artistic accomplishment in terms of people’s interests in, attitudes about and degree of participation in art in daily life; their basic artistic knowledge and understanding of art; their ability to appreciate, critique and create art. It will also discuss art archives addressing national artistic accomplishment with regard to their diversity, appraisal of content; and efforts to establish the correct view of art and enhance interest in art in different formats.
Finally, it will address the development of services to use networks to push relevant information about art archives to potential or passive users in order to increase their interest in these materials; encourage user loyalty; stimulate new uses and enhance the retention rate of users; and promote the utilization of related information and materials. This work is significant for various reasons to both archives and to the art field: promoting public participation in archives and turning archives from passive utilization to active provision of services; and helping to integrate art directly into public life and promoting national artistic accomplishment.

The paper will suggest that such “content pushing services” should be based upon theories of provenance and the archival fonds; and be conceived in terms of the Records Continuum. Archival websites, social media applications, archival applications and other online services should also be based upon user-oriented service principles: respect for users and making it possible for them to take the initiative; targeting particular user services; and personalized push frequency and content.

Bio

Xue Feng is the Ph.D. candidate of Archival Studies specialization in School of Information Resource Management at Renmin University of China. Now she is the visiting Ph.D. student in the Department of Information Studies at the University of California Los Angeles (UCLA) supervised by Professor Anne Gilliland.

Her interests relate broadly to social aspects of archives, community archives, archival management in digital age, etc. Specifically, she focuses on art archives which addresses the value and utilization of art archives, the difference and cooperation with museums, art center, etc.

A native of China, Xue Feng received a master’s degree in Information Studies and a bachelor’s degree in both Information Management and Information System and Marketing from Renmin University of China. During the graduate period, she was the InterPARES3 TEAM China graduate research assistant and finished ICA/SAE PCOM: Chinese Translation of Training the Trainer Resource Pack. She also worked in Accenture as a consultant for 3 years and participated in several large IT consulting implementation and optimization projects.